How reliant have we become on social media to spread the word about music? If a musician doesn’t really use social media, such as Facebook, can he still have a career, particularly as a leader? Let’s consider the alternatives.
Without mainstream media to recommend recordings and gigs, we need other routes. The replacement for ‘word of mouth’ is social media. But then which?
Join in the discussion with Oliver Weindling, Vortex director.
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